Rihanna Is Reportedly Producing A Lingerie Line
By James Dinh
March 7, 2018
On Wednesday (March 7), the fashion outlet reported that the pop titan inked a partnership with El Segundo-based TechStyle Fashion Group, which works with brands like Fabletics and Just Fab. Even though a launch date has yet to be announced, sources close to the outlet revealed that TechStyle have been working on the project for more than a year and the samples for the line have already been produced. Lloyd Greif, president and chief executive officer of Los Angeles investment bank Greif & Co, told WWD that "the Rihanna brand play would be to convince the market that the company [TechStyle] has strong growth ahead because IPOs are all about growth ahead."
Only time will tell if she can revolutionize the lingerie industry similar to how she did with the makeup scene and Fenty Beauty, which offers 40 shades of its foundation and reaches a much wider audience than competitors.
In related fashion news, Rih recently announced that she'll be merging her two brands for a joint collection called FENTYXPUMA in just about a week. For the announcement, the chart-topper shared photos of the combo collection and it features plenty of models rocking the pieces in the middle of a desert. The joint collection will be available for purchase on March 15. Peep some of the photos from the line below!
#FENTYxPUMA gang. ⁰@fentyxpuma SS18 #March15th pic.twitter.com/dCGyZiNTGj
— Rihanna (@rihanna) February 28, 2018
the new SS18 #FENTYxPUMA collection is about to be here! I know you guys are excited to finally have it and the countdown to #MARCH15th starts now! Bye bye coins! pic.twitter.com/rw1dEawGcq
— Rihanna (@rihanna) February 28, 2018
Photo: Getty Images